If there was ever any doubt about the UK’s appetite for travel right now, it was firmly put to rest at a recent exhibition held at Hensol Castle and organised by Sam Smith Travel based in Cowbridge.
There’s a strong appetite for travel in 2026
Set within one of South Wales’ most striking historic venues, the event brought together travel experts, experienced holidaymakers and those simply looking for inspiration – and the response spoke volumes.
A setting that enhances the experience
There are few places better suited to a travel-focused event than Hensol Castle. With its lakeside setting and grand interiors, it provided an atmosphere that naturally complements the idea of escape and discovery.
The venue elevated the experience without overshadowing it – creating a space where conversations about future journeys felt both aspirational and grounded.
A clear surge in travel confidence
From the moment doors opened, visitors arrived in steady numbers throughout the day. The turnout reflected a wider shift we’re seeing across the travel sector – a renewed confidence and a desire to plan meaningful trips.
From long-haul adventures and cruises to family holidays closer to home, there was a clear sense that people are ready to travel again – and to do so with purpose.
Expert insight remains invaluable
A key strength of the exhibition was the opportunity for visitors to speak directly with knowledgeable travel professionals. In an era dominated by online booking platforms, that personal interaction still holds real value.
The programme of talks proved particularly popular, with audiences of around 60 to 70 people per session. Covering everything from cruise insights to destination highlights, they provided practical guidance and helped turn ideas into realistic plans.
A memorable cultural moment
Adding a distinctive local dimension, the Cowbridge Male Voice Choir delivered a live performance that resonated throughout the venue.
Their rendition of Calon Lân created a powerful shared moment – a reminder that travel is not just about where we go, but the connections we make along the way.
From inspiration to action
By the end of the day, visitors left with more than just brochures. Conversations had turned into plans, and plans into potential bookings.
Events like this serve a clear purpose within the travel landscape – bridging the gap between inspiration and commitment.
Suzanne Cumpston (above right) and the Sam Smith Travel team
A well-executed event
Credit goes to Sam Smith Travel and, in particular, Suzanne Cumpston and her team for delivering a well-organised and engaging exhibition. The tone was welcoming, the logistics seamless, and the focus firmly on helping people move forward with confidence.
Why events like this matter
In a digital-first world, the success of this exhibition highlights the enduring importance of face-to-face engagement. For many travellers, the reassurance of expert advice remains a decisive factor.
It’s a reminder that while technology may streamline booking, it doesn’t replace experience.
Planning your next trip?
Whether you attended the exhibition or not, the message is clear – now is the time to start planning. With the right guidance, the journey from idea to itinerary becomes far more rewarding.
Travel Life Tip!
Why speaking to an expert still matters
While comparison sites and booking platforms are useful tools, they rarely replace real-world experience. A good travel specialist can flag hidden costs, recommend better routes, and tailor a trip around your priorities – often saving both time and money in the process.
Sam Smith Travel
Cowbridge, Vale of Glamorgan
01446 774018
retail@samsmithtravel.com
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Hensol Castle is in the beautiful Vale of Glamorgan
Home of Vale Life magazine. Click here and you can read the Sam Smith feature on the Vale Life website.
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