There are certain cities that seem to breathe creativity, and Paris sits firmly at the heart of them. During Fashion Week, that creative pulse becomes something else entirely – a collision of style, movement and energy played out across historic streets and iconic backdrops.
For Rae J Morgan, this is where fashion truly comes alive.
A creative director and image maker working between film and editorial photography, Rae’s work focuses less on trend and more on atmosphere – those fleeting, often unspoken moments that sit just behind the clothes. From London to Paris, she has developed a distinct visual language rooted in emotion, movement and authenticity.
From classroom to couture
Rae’s route into fashion photography has been shaped by both education and a long-standing passion for the industry.
“My background is in both education and fashion photography. I spent many years teaching creative subjects while continuing to develop my own photographic work.
Fashion has always been the environment that excites me the most – having completed my degree in Fashion design back in 1996 and then, after a number of years teaching, I went back to complete my Masters Degree where I specialised in fashion photography. I enjoy learning new things and have developed my knowledge in social media marketing and I am now focussing on developing my video skills.”
That continued evolution has naturally led her towards some of the most visually dynamic environments in the world.
“Events like London and Paris Fashion Week are extraordinary environments for photographers. You’re surrounded by designers, stylists, editors and creatives from around the world, and the streets themselves become a kind of open-air runway. I was drawn to documenting that energy and the way people express themselves especially when the audience is not just there in front of them but potentially globally with the use of social media.”
Capturing moments that feel alive
In a world where so much fashion imagery can feel staged or overly curated, Rae’s approach is refreshingly instinctive.
“For me it’s always about energy and emotion as well as the clothing. Fashion week moves so quickly so keeping up is vital.
Fashion week is full of fleeting moments – someone adjusting a coat, a group of photographers rushing towards a guest, the contrast between a dramatic outfit and the architecture of the city.
I’m looking for those small moments where the image is more natural – not everything is posed or preconceived. Those are the images that feel alive and transport the viewer into the scene. It feels more authentic to a certain extent.”
“I’m looking for those small moments where the image is more natural – not everything is posed or preconceived.”
Why Paris still matters
There is, of course, a reason why Paris continues to sit at the pinnacle of global fashion.
“Paris has a unique relationship with fashion history. When you photograph there, you’re working in the same city where couture houses built the foundations of modern fashion.
The settings are incredible with the historic streets, grand architecture, and iconic venues.
For photographers, it creates a constantly shifting visual landscape.
Paris carries the weight of fashion history.”
What makes an image stand out
In such a competitive space, technical ability alone is never enough.
“Editors are looking for images that feel authentic and distinctive.
Technically strong photographs are important, but what really stands out is perspective. Images that capture mood, personality and context tend to resonate much more than simple documentation.
Timing, composition and atmosphere all play a role. If an image tells a story about the moment – about fashion culture itself – it has far more editorial value.
There is little time to plan a shot list. It’s all about moving quickly and preconceiving a moment as well as eyes everywhere looking for the next shot. There is a short window pre and post show to capture the best images or video footage you can before getting to the next one to repeat the process all over again. Then its download, edit and share as soon as possible.
Editors respond to images that feel observed rather than staged.”
“Editors respond to images that feel observed rather than staged.”
Where her work lives
Rae’s work naturally sits within the world of editorial culture, where storytelling and visual identity intersect.
“Fashion week imagery naturally sits within editorial culture – magazines, fashion platforms and digital publications that document the industry.
It also works well through picture agencies and editorial libraries where images can be licensed to accompany fashion coverage worldwide.
Street style has become an important visual archive of fashion itself.”
Her latest projects and film work can be explored via her website, where she continues to develop a body of work that prioritises atmosphere, emotional truth and creative authorship.
TRAVEL LIFE
Quickfire
Style tips for travelling to Paris
“Choose pieces that are comfortable but still expressive. A well-cut coat, great shoes and one statement accessory can instantly elevate a simple outfit. Small cross-body bag is ideal too.”
Suitcase or holdall
“A small suitcase. I prefer packing in a structured way so I know exactly where everything is. A small suitcase with wheels is my preference – I prefer to wheel my case rather than try to carry heavy holdall that ends up hurting my hand or indenting my shoulders.”
Key items for fashion week
“Camera equipment is obviously essential, but from a personal perspective I always pack: Comfortable flat shoes, a structured coat or jacket, a portable phone charger, clothing I can layer”
Travel essentials – beauty and clothing
“Minimal but reliable.
Good skincare is essential when travelling, and I keep makeup quite simple – usually focusing on good skin, spf, tinted moisturiser, an eye-liner I can smudge (it’ll end up smudged anyway so why not make it intentional), and a waterproof mascara. I’ll wear a tinted lip gloss for a bit of colour but also something that will protect against the weather.
Clothing wise, I pack pieces that layer well and work for both day and evening. My clothing is more smart than casual – Paris is not the place for walking around in gym kit unless you’re going to the gym!”
Footwear matters
“Comfortable footwear is crucial. Fashion week often means walking several miles a day.
I recommend well-made flats, loafers or low boots that still have a strong design element. They allow you to move quickly while not compromising style.”
Packing mistakes to avoid
“Overpacking.
Parisian style is often quite understated, so a few well-chosen pieces work better than lots of different outfits.
Quality and simplicity usually look far more effortless.”
Understanding Parisian style
“Parisian style appears confident but understated. It feels more considered and put-together and it’s very different to everyday wear that you see in the UK. You do not see Parisians in overly casual clothing, such as leggings and a hoodie unless they are going to the gym.”
Three must-have pieces for Paris
“A great coat, stylish yet comfortable shoes, and a pair of statement sunglasses.”
To view Rae’s work or enquire about commissions, visit: www.raejmorgan.com
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Want more style tips?
Boutique owner Nicola Venetia Steele share hers here, and some summer packing tips here.
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